About Us - Love Over It

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Love Over It

The unfortunate birth of Love Over It

Monday, June 1st, 2020

Andrew Holmes (a father of two and a bi-racial man) is at his office in Saint John, New Brunswick Canada. After finishing his lunch he scrolls through his social media only to discover a video circulating that confirmed the unthinkable …

the horrifying effects of the George Floyd-related riots (which originated 2,800 KM to the West) started to spread into his, mostly peaceful, part of the world… and then hit him

“If (and when) my children are faced with racism and bullying, what will I tell them?”

The answer…

Love Over It.

... the T-shirt treatment

In a rapid turn of events, Andrew’s message went from social networks to being printed on t-shirts.

In just 11 days Love Over It

+10,000 video views

sold 300+ Love Over It T-shirts

donated $2,400 to local organizations that promote racial inclusion and Love

Love Over It

01

Love

unselfish, loyal and benevolent. The utmost concern for the good of another: such as the fatherly concern of God for humankind or brotherly concern for others.

02

Over

used as a function word to indicate superiority, advantage, or preference

03

It

Anything and everything.

Love Over It is on a mission to promote and demonstrate the life-saving power of Love thorough community messaging, apparel, and action.

See us featured on TSN for the 2022 Memorial Cup below